Vol. I · No. 199WED, NOV 4, 2026
Source · Research

Shopify Engineering

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Last updated Nov 4, 2026, 4:00 AM

MCP UI: Breaking the text wall with interactive components

MCP UI extends the Model Context Protocol to enable AI agents to return fully interactive UI components. It solves the critical challenge that commerce experiences require visual and interactive elements like product selectors, image galleries, and cart flows. This open-source protocol allows agents to embed commerce components while maintaining control through an intent-based messaging system, delivering shopping experiences that go far beyond traditional text-only AI interactions.

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Augmented commerce: Machine learning at Shopify

Commerce is a dynamic ecosystem where our mission is to empower every merchant to succeed. We optimize each step of their journey—from product creation to customer delivery—using advanced tools, infrastructure, and partnerships to solve a complex optimization challenge.

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Introducing Roast: Structured AI workflows made easy

Our Augmented Engineering DX team tackles developer productivity challenges like flaky tests and low test coverage using AI agents. We discovered breaking complex tasks into discrete steps was key to reliable AI performance, leading to the creation and open-sourcing of Roast, a tool designed to structure AI workflows effectively.

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23 stories